That's where I got to meet the founder of "Fourth Page" - "Milez Luthuli" Also Known As Bloody Milez. We went through measures of exchanging numbers and talking about his plans of starting a brand him giving me an insight about his setbacks, his first brand and how he went to "Launching A store in the warmest city of South Africa , Durban.
By the debut of the store"Fourth Page" was a hit, the store was only left with 7 items on the day of the launch, how exciting is that??? Sit back and continue reading to find out about Milez and his Ambitious Hustle.
When Did You Start Thinking "Entrepreneurship" Designing/ Tapping Into The Fashion Industry?
Back in college which was like 2011
I had thought of starting a brand use to call it beta wear I tried it out with no idea of what I was doing actually but I tried it I pushed and it failed so in 2015 I tried again and started Fourthpage .
What Led You Too Start This?
Growing up I really loved fashion I use to go to a school were in winter the would allow us to wear any jacket at school me and this one friend of mine named Cedric use to go all out with the jackets , there was a brand called black snow which was Cedric's favorite he has this cool pink jacket this was when pink was in for gents .
What Is Your Vision Through IV Page (Fourth Page)
I wish to be nation wide and international , I look up to big brands in the states and that's where I see Fourthpage.
I See You've Recently Launched A Shop In Durban "8 Morrison Street", Tell Me About That, How Did Your Target Market Receive It?
Through the hard work that was put in the brand it was about time we moved on to the next level , our customers were pretty excited about this big step .
What Are The Lows You've Come Across In This Industry?
Being delayed by designers and ended up not delivering in time .
Have You Been Thinking About Growing The Brand In Terms Of Branching Into Different Provinces, Like Being Accessible For A Larger Audience?
Yes actually I had a customer that bought 4 of my sweater same colours this was for he and her sister they just recently approached me to put have Fourthpage at their store that they opening in Capetown , also have other people that approached us to have stock also in Johannesburg ,and Johannesburg really supports Fourthpage and that's where I see us having something .
What Are The Highs Of The Industry?
When I started the first time Fourthpage brand was noticed was when we had a chance to dress up KWESTA with our hoodie on the Video of UFUNAN by JUNIOREROCKA feat KWESTA, L TIDO and (WTF) WITNESS THE FUNK ,
I also approached SHELTON from VUZU to wear my Fourthpage caps he actually surprised me when he agreed, he would wear them all the time when it matched with his outfit on V ENTERTAINMENT.
Your Merchandise Is To Die For (Gwasssh) Tell Me More About Production Process & What Is The Inspiration Behind The Latest Range?
The inspiration is based on being different, I haven't seen an olive green sweater , I'm a person who goes out a lot and I haven't seen one so I had to come up with something new , also dropping new colours that I haven't seen , but basically it's about being different and standing out .
Is It About The Passion, Money Or Fame?
I won't lie it's about passion and money .
Typically Describe A Day At The IV Page (Fourth Page) Store?
Due to the store location it's not a busy place so you have to make your own foot traffic ,
Your Line Is Fresh And Vibrant, Tell Me Do You Work Alone?
I have a partner and a marketing team we put together ideas and pick what's best I couldn't have been here now if I worked alone .
By The Looks Of Things You're Young, Black And Talented Besides Clothing, What Else Are You Up Too?
I studied graphic design at college, so I do that when I get time and also trying to Dj that's coming along fine I think lol
What Is The Targeted Market You Looking At?
I'm looking at young fashion lovers but I get people beyond the market buying my stuff that pretty amazing.
What Is Your Mission You Want To Accomplish Via IV Page (Fourth Page)?
My mission is to show young South Africans that dreams do come true if you put your hard work into it .
Where Do You See IV Page (Fourth Page) In The Next Coming 5 Years
I see Fourthpage with a store in Johannesburg, and maybe Capetown .
I'm A Fan Rite? Where Can I Get Linked Up With Your Merchandise, I'm From Pretoria, Cape Town, Harrismith And I Want To Purchase, How Do I Go About It?
We have a website and you can order on the website and we get all your details and than deliver .
If I Wanna Follow Your Work Where Do I Get Linked Up?
Website : www.fourthpage.co.za
Facebook : Fourthpagewear
Twitter: @Fourthpage15
Instagram: @Fourthpage
Email: info@fourthpage.co.za
Contact Number : 0849013463 ( Whatsapp only )
Fourth Page Olive Green Sweater Goes For Only R300 And The Track Pants Go For Only R350.
Fourth Page Black Sweater & Track Pants Goes For Same Price As The Olive Green Ones.
IVth Page T-shirts (Price On Request) Whatsapp
Caps Costs R150
STORE LAUNCH
Amongst The People That Came To The Store Launch There Were The Likes Off Dj Cyndo, JuniorDeRocka, Scoop Makhatini And Duma Ntando Just To Name A Few.
Kay Sibiya Was Among The Few That Came To Support.
DJ Cyndo Puffin Sum Sum' Amongst The Guests.
DJ Wobbly & Friends
The Crowd At The Launch Was Lit.
Duma Ntando Was One Of The Guests.
Duma Ntando & JuniorDeRocka Flexin For The Camera.
The Store Is A Master Piece, Give It Up For Milez & His Team.
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